Catchily-titled Beverage Innovation, the Vogue of the drinks world, is celebrating its 50th issue. Among their "Top 50 non-alcoholic beverages of the decade so far", they sweetly included Firefly.

(You won't have heard of most of the others - obscure brands like Tropicana, Ocean Spray, Diet Coke and Red Bull. Random.)

Others we like included: innocent, POM wonderful, Naked juice, Orangina, Jones Soda, Izze, Yakult, AriZona and Bionade. Group hug.