2007

 

Press Coverage 2007

FT Feature
The FT called us "A business with natural energy". And suddenly all our high-powered FT-reader friends are taking us a bit more seriously!
Beverage Innovation (Top 50 ever!)
Catchily-titled Beverage Innovation, the Vogue of the drinks world, is celebrating its 50th issue. Among their "Top 50 non-alcoholic beverages of the decade so far", they sweetly included Firefly. (You won't have heard of most of the others - obscure brands like Tropicana, Ocean Spray, Diet Coke and Red Bull. Random.)
Spot the Firefly!
Clue - we just LOVE Lisa Snowdon....
Firefly Frieze
Unfortunately our drinks didn't quite qualify as an exhibit, but they went down a treat with the VIP guests at uber trendy Frieze Art Fair
Rather Delicious drinks?
If you want to keep a step ahead of the party season, Delicious magazine reckon that Firefly is the answer
Firefly's next top model
The Manchester Evening News meets Rebecca White, "whose lovely face is now emblazoned on Firefly's Detox drink after winning one of the fashion challenges on the hit Living TV show", Britains Next Top Model.
Detox with a bright Firefly
Our special "Britain's Next Top Model" De-tox made it onto the fabulous fashion pages of theLondonPaper...
Firefly fuels Blade Run launch party
Racy Night! “Powerboat racers and glamorous ladies gathered at plush venue The Conservatory At Chelsea for a party to celebrate the start of the offshore Blade Run rally, while supping on Firefly tonics.”
Firefly for 'Real Foodies'
ES Mag - Serpentine Summer Stars
The guests at this year's Serpentine Summer party must have been extra thirsty - our Firefly supply ran out way before the sun had set.
Firefly blondes hit the celeb pages
Caroline and Emma got snapped with the rich and well-travelled at the (Firefly-filled) Condé Nast Hot List party. That's them, bottom left...
Evening Standard - ES Magazine
ES lined up their 3 favourite Green tea drinks. Guttingly, Wake up didn't make "Star buy" this time - well done Mangajo for their goji-berry number.
Cool to be Small
"Do we really believe a day will come when a Cadbury or a Unilever will come up with something as blatantly ballsy as Firefly's stunning tonic-drink packaging?" aaaahh :-)
Fresh - What's Hot?
Our Health Kick, apparently.
Designer fridge
As this nice Greek piece says, "If your fridge is designer, why not its contents?" (Or you could just get an Electrolux.)
Budget Day View
The Evening Standard asked us what we thought of Brown's last budget. Increasing tax on smaller businesses - like the independent cafés that stock Firefly - after all that talk of Enterprise... Tut tut, Gordon.
Those heady student days
First stop the alumni magazine. Next stop, surely, golden plaque in Oxford Uni's hall of fame? Aah, we can dream....
Health Kick in the FT
Our new Health Kick gets mentioned alongside giants like Coca-Cola and Glaceau in the pink pages.
Top Santé - Clear your head
Top Santé found "Nine speedy ways to cleanse your body and inject some boing." And photographed them from above. Damian Hurst eat your heart out.
Daily Mail's New Year party essential
The Daily Mail say that no New Year's party is complete without a Hangover pack - Anadin, Breath Freshener and Firefly Detox. Just not all in one go.
Sunday Herald - Repent thy festive health sins
The Sunday Herald's 2007 Detox guide recommends Firefly Detox to "cleanse your blood", "reduce bloating" and "aid digestion". Hark the...