Marketing give Firefly the brand build-up

10/10/2004 

Getting asked to star in a full-pager alongside the mega-brands in advertising journal Marketing was quite a thrill. And they seemed to like us too...

 

Claire Murphy wrote this charming piece on how we'd started, our "burgeoning" success so far, and our plans. It's a bit long to reprint here, but to pick a few nice quotes...

 

"jolly informality with more than a dash of sponteneity is a key element of this herbal drink range"

 

"In just over a year, the brand has amassed sales of almost £500,000 in the UK, with a similar amount earned from exports to Holland, Australia, Italy, France, Canada and the US."

 

"Firefly has been able to reach large numbers of its core demographic: busy 20- and 30- somethings eager for an energy boost without big doses of caffeine or artificial sweeteners"

 

Thanks Claire!

 

 

 

www.brandrepublic.com