Firefly Detox got an overwhelming thumbs up from both the buyer and consumer in the Grocer's Acid Test, famous for separating the duds from the stars... Our score of 42/50 was one of the highest of 2004.

 

In case you can't read the pic, here's what they each had to say...

 

Consumer's Verdict: Sally Major, Business Student, 22, Brighton East Sussex: "This is a very good looking producdt. The strong colours are excellent. The name, De-tox, together with the whole packaging gives a clear message of exactly what it is for - the day after!

 

It has a very trendy and youthful feel to it and looks as if it will do exactly what it promises.

 

The taste lived up to my expectations. It is refreshing and slightly spicy, very appealing if you have a hangover. It is fruity enough to be pleasant but not sticky, and the ginger leaves a nice aftertaste, which leaves you wanting more.

 

Before tasting the product I thought it a bit expensive, but having tried it I would definitely buy it again, as it did the trick and cleared my head from the after effects of a few too many the day before. Score: 22/25

 

Buyer's Verdict: Stewart Waldie, Buying Controller, Nisa-Today's

 

"The packaging looks very upmarket and stylish. It will stand out within its sector, especially with the colours that probably appeal more to the female consumer.

 

Formulated with herbs like Milk Thistle and Schizandra to clearnse the system, the drink has a very acceptable taste, is refreshing and is exactly what you would look for on a morning after, or so I'm told!

 

I think this is a niche product, which will perform very well where targeted properly - at present in select outlets such as health food stores, upmarket city café bars, or quality department store restaurants.

 

The price point of about £1.50 should not be a barrier, because it is in line with similar products on the market.

 

Score: 20/25