Marcus Waley-Cohen & Harry Briggs were friends at school...

“We'd always thought one day we'd start a business - whenever we had A-level coursework to do, we found ourselves bouncing (mostly silly) business ideas around instead.

Then in 2002 we were both working in the city - you know, working late, burning the candle at both ends, trying to stay healthy...

We were fed up with the fact that all the drinks on the market either contained more chemicals than a plastics factory or gave us the unpleasant feeling that they should be served by Mary Poppins with a spoonful of sugar. 

So we decided to make what we needed for ourselves.  Rather than just head to the kitchen and pick up a blender we decided to go the long way round, and create an entirely new product. 

After much research, Firefly was born: original blends of delicious fruit juices and natural botanical extracts with absolutely nothing artificial. 

We launched exclusively with Harvey Nichols in August 2003.  It was an instant success as consumers were captivated by a combination of the idea, the bottles and the taste.   Before we knew it, shops were calling us and asking for Firefly from Paris to Sydney (honest).”

And the rollercoaster hasn't stopped. Customers in 40 countries - from  Orkney to the Maldives.  New drinks.  Learning to "Manage" - arghh!  Weird and wonderful people galore.  And never a predictable month.  We like it that way.