Sharpen Up recently starred in its first advertising shoot in Norway. Except the ad was for a pair of shoes. Foam shoes, no less.

We're touched, and in return we just had to give 'holey soles' a plug.

At the moment, it's not quite the weather for designer flip-flops in the UK, so we'll be looking forward to the summer when we can go out and buy a pair of matching shoes for each of our Firefly bottles...