Logo hell
Friday, 8 June 2007
What to do when you spend lots of time working on a new logo, then someone else working completely independently comes up with one just like it?
That was our little shocker recently, when a design agency we were working with came up with this rather nice logo concept... More bold, better shape, more "iconic", we loved it.
Then along came innocent's new logo for their juicy water.
Completely different product of course.
But a bit too close for comfort, isn't it?
So back to the drawing board for us, sadly.
posted by Harry Briggs at
09:20
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